Overview
ClearWater Hygiene, a brand new business with big goals, needed us to work rapidly to help them launch their business online. The scope was to create a bespoke e-commerce website to attract and engage their ideal customers. The website needed to offer a simple and intuitive user experience to help visitors feel confident when using the website. Before we started the project, we completed extensive research to analyse the current market and competitors.
What we did
- E-Commerce Web Development
- Design and Print
- Custom API integration
- Search Engine Optimisation
- Email Marketing
- Social Media graphics
Bespoke Website Development
Our team created a custom e-commerce website on the ShopWired platform, as this was the platform ClearWater Hygiene felt was based on their unique business goals. All designs were aligned with the ClearWater Hygiene branding and marketing goals. It was important to integrate Pipedrive, our client’s preferred CRM system. In addition, the website was integrated with the Track & Trace system directly to the hand sanitiser stands
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Marketing
To get this new business off the ground, we considered a range of short term and long-term marketing strategies. As ClearWater Hygiene wanted to expand its brand awareness and generate new leads, we decided that email marketing would help us achieve these goals. Our team coded bespoke email templates and sent them to a pre-selected audience that met the criteria of ClearWater Hygiene’s ideal customer. We successfully managed to achieve a 39.76% open rate.
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Design
Custom graphics, screen advertorials, billboard advertorials, TV advertorials, PDF brochures, email signatures, business cards, and so much more… we created professional designs for all of these! It was important to have all website and marketing materials consistent and impactful. We created a combination of digital media and print media designs for ClearWater Hygiene.
Get In TouchClearWater Hygiene, a brand new business with big goals, needed us to work rapidly to help them launch their business online. The scope was to create a bespoke e-commerce website to attract and engage their ideal customers. The website needed to offer a simple and intuitive user experience to help visitors feel confident when using the website. Before we started the project, we completed extensive research to analyse the current market and competitors.
JP, Clearwater Hygiene
