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New business booms throughout COVID

At the start of the Covid-19 lockdown, back in March 2020. The founders of ClearWater Hygiene shared their new business idea with us. PPE was scarce, which meant the frontline workers were putting themselves at risk daily to keep the UK going. At this point, ClearWater Hygiene developed a liquid hand sanitiser formula to ensure all key workers and industries were protected.

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What we did

  • E-Commerce Web Development
  • Design and Print
  • Custom API integration
  • Search Engine Optimisation
  • Email Marketing
  • Social Media graphics

The Project

ClearWater Hygiene, a brand new business with big goals, needed us to work rapidly to help them launch their business online. The scope was to create a bespoke e-commerce website to attract and engage their ideal customers. The website needed to offer a simple and intuitive user experience to help visitors feel confident when using the website. Before we started the project, we completed extensive research to analyse the current market and competitors.

Bespoke Website Development

​Our team created a custom e-commerce website on the ShopWired platform, as this was the platform ClearWater Hygiene felt was based on their unique business goals. All designs were aligned with the ClearWater Hygiene branding and marketing goals. It was important to integrate Pipedrive, our client's preferred CRM system. In addition, the website was integrated with the Track & Trace system directly to the hand sanitiser stands.

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Marketing

To get this new business off the ground, we considered a range of short term and long-term marketing strategies. As ClearWater Hygiene wanted to expand its brand awareness and generate new leads, we decided that email marketing would help us achieve these goals. Our team coded bespoke email templates and sent them to a pre-selected audience that met the criteria of ClearWater Hygiene's ideal customer. We successfully managed to achieve a 39.76% open rate.​

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Design

​Custom graphics, screen advertorials, billboard advertorials, TV advertorials, PDF brochures, email signatures, business cards, and so much more… we created professional designs for all of these! It was important to have all website and marketing materials consistent and impactful. We created a combination of digital media and print media designs for ClearWater Hygiene.

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They always deliver

The Code Galaxy team are very agile and have a great depth of knowledge. They always deliver new, high-quality web pages quickly that have expanded our online brand very successfully week by week. It's a pleasure and also easy to work with Nicky and his team.

JP, ClearWater Hygiene

Website Pageviews

Pounds in sales in 12 weeks

Millions of litres sold

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